— Solutions

A complete chain, not a menu of options.

WhiteL operates across the full vertical of a consumer electronics category — from factory sourcing to shelf activation. Our services chain together coherently or activate à la carte depending on your maturity.

  1. / 01

    Sourcing & product selection

    Identification of OEM manufacturers, technical audit, terms negotiation, sampling. We work through the factories we know and have audited in person.

  2. / 02

    European compliance

    CE marking, RoHS, REACH, WEEE, sector-specific directives (RED for wireless, EMC, electrical safety). Technical file build-up and support through certified laboratory testing.

  3. / 03

    Positioning & branding

    Product-market fit, entry pricing, range architecture, naming, packaging, visual identity. Production of shelf- and e-commerce-ready assets.

  4. / 04

    Retail go-to-market

    Listing dossier build-up, retailer negotiation, launch planning, promotional plans, in-store activation, field team training. Steering through to sell-through.

  5. / 05

    Logistics & supply

    Import coordination, customs clearance, warehousing, multi-retailer distribution. Direct or consolidated flows depending on volume.

  6. / 06

    Continuous category management

    Sell-through reporting, assortment adjustment, turnover, refresh cycles. We don't deliver a project — we operate a category over time.

A Leadership Team Driven by Innovation & Market Expertise

Behind our vision stands a team of passionate experts specialized in consumer electronics, product development, and retail transformation across Europe. Our mission is to build strong, high-performing brands designed for modern consumer expectations and fast-evolving markets.

Enis Sassi — Founder & Consumer Electronics Business Unit Director

With more than 15 years of experience in the consumer electronics industry, Enis Sassi has successfully contributed to the development of international brands and strategic product categories across both B2B and B2C markets.

Throughout his career, he has worked with leading global companies such as Hisense, Haier, SES-imagotag, and Schneider Consumer Group, where he held key positions in product marketing, international sourcing, business development, and commercial strategy.

Specialized in Display, Audio, IT, and Smart Technology ecosystems, he oversees the complete product lifecycle — from market analysis and sourcing to go-to-market execution and commercial growth strategies.

His expertise includes:

  • International sourcing & supplier negotiations
  • Product range development
  • Private label & brand strategy
  • E-commerce & marketplace management
  • Trade marketing & retail activation
  • Pricing strategy & business analysis
  • P&L management & operational excellence

Graduated in Marketing & Management from RMIT University in Melbourne, Australia, Enis brings a strong international vision and extensive expertise in building strategic business bridges between Europe and Asia.

Key Milestones

  • 2009 — First leadership roles in product marketing and consumer electronics category development.
  • 2011 — Joined Haier as French Product Marketing Manager for Brown Goods categories.
  • 2016 — International expansion at SES-imagotag as Worldwide Marketing Product Manager.
  • 2017 — Led the Display, Audio, and IT marketing divisions at Schneider Consumer Group.
  • 2023 — Appointed Retail Business Unit Director overseeing sourcing, omnichannel growth, and strategic retail development for Schneider-Radiola OEM.

A Vision Focused on Sustainable Growth & Performance

Our team develops strategies focused on innovation, commercial performance, omnichannel retail growth, user experience, operational excellence, and international business expansion.

Combining hands-on expertise in marketing, sourcing, negotiation, e-commerce, and business intelligence, we support brands operating in highly competitive and fast-moving markets.

Which link in the chain do you need?

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